These types of people, I have found, are extremely visionary.  They love to explore all of the different business angles and long term visions.  The problem is they don’t take action because their heads are filled with amazing ideas and forecasts for success.Still Searching for that Million Dollar Business Idea?, May 2009

You should read the whole article.

Great article and well worth thinking about.

The more focused you are about what you want to gain by your research, the more effective and efficient you can be in your research, the shorter the time it will take you and ultimately the less it will cost you (whether in your own time, the time of your employees and/or the time of a consultant).Pay what you feel, May 2009

You should read the whole article.

Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Usually, you’re faced with a major decision due to, e.g., ongoing complaints from customers, need to convince funders / bankers to loan money, unmet needs among customers, the need to polish an internal process, etc.

The more focused you are about what you want to gain by your research, the more effective and efficient you can be in your research, the shorter the time it will take you and ultimately the less it will cost you (whether in your own time, the time of your employees and/or the time of a consultant).

There are trade offs, too, in the breadth and depth of information you get. The more breadth you want, usually the less depth you’ll get (unless you have a great deal of resources to carry out the research). On the other hand, if you want to examine a certain aspect of a product, service, program, eta., in great detail, you will likely not get as much information about other aspects as well.

For those starting out in research or who have very limited resources, they can use various methods to get a good mix of breadth and depth of information. They can understand more about certain areas of their products, services, programs, eta.,and not go bankrupt doing so.

Key Considerations to Design Your Research Approach

Consider the following key questions when designing your research plan:

1. For what purposes is the research being done, i.e., what do you want to be able to decide as a result of the research?

2. Who are the audiences for the information from the research, e.g., funders / bankers, upper management, employees, customers, eta.

3. What kinds of information are needed to make the decisions you need to make and/or to enlighten your intended audiences, e.g., do you need information to really understand a process, the customers who buy certain products, strengths and weaknesses of the product or service or program, benefits to customers, how the product or service or program failed some customers and why, etc.?

4. From what sources should the information be collected, e.g., employees, customers, groups of employees or customers, certain documentation, etc.?

5. How can that information be collected in a reasonable fashion, e.g., questionnaires, interviews, examining documentation, observing staff and/or clients in the program, conducting focus groups among staff and/or clients, etc?

6. When is the information needed (so, by when must it be collected)?

7. What resources are available to collect the information?

Here at Paywhatyoufeel, we can help with your research needs.

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The paywhatyoufeel team.

A great article about business start up.

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Here’s what to do.

Email us via the contact info with your wants and needs. We’ll get back to you as soon as we can and arrange for an initial chat.

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